Ranking your business website high on Google is very important if you want to reach a lot of customers. With the right SEO optimization and proper Local SEO services you will be able to achieve your goals and reach a lot of people. That being said, a lot of people only focus on global optimization. The truth is that you do need local SEO too, in order to rank locally and reach customers in your area. This leads to a stellar return on investment, and the value itself can be second to none if you tackle everything correctly.
What is Local SEO?
Local search engine optimization is a practice we use in order to boost the visibility of brick and mortar or online businesses in the local area. If you have a physical location in a certain city, you want to connect with as many people as possible. Doing that is extremely important when it comes to search engine ranking. That being said, you need to stick to the Google search engine optimization rules and ensure that you rank naturally to reach the success you expect.
The reason why Local SEO is very important is because it helps you target your local area and thus reach even more people. On top of that, results are always staggering, and you will appreciate the great attention to detail and incredible value. To make things even better, with local search engine optimization services you get to mention all the area you are working in. That helps immensely, and it brings in front quite an amazing experience and wonderful set of opportunities.
Why do you need Local SEO?
Working with a local SEO company can help a lot, since you can access a vast range of incredible benefits. For starters, Local SEO helps you boost your web traffic. The more people visit your website, the more traffic you can get. That will make a huge difference, and it’s exactly the thing you need to take into consideration here.
Moreover, you get to have a way to surpass your competitors and show that you are delivering the better value for money. You can also build links with nearby businesses, which is a tactic that every website optimization company uses. This will also boost your search engine optimization naturally.
SEO optimization can also bring you repeat customers too. But the best part is that it helps create a great community and ensure that you boost the local economy. That’s always great, and it makes it easier for your business to expand along the way too, which is always exciting to have.
The higher you rank, the more trust people have in you. That’s because people trust Google and if they are ranking you higher, that means you have shown your reputation and it’s going to be well worth it to optimize everything. In addition, the small business SEO services that help you rank locally can also help you get more local reviews. Customers look at reviews before buying, so this is a great way to entice customers and show that they are getting a lot of value with your offer.
Lastly, Local SEO has the potential to help you lower advertising costs. You don’t have to invest as much money into promotion, which leads to a much better return on investment and stellar results. It helps immensely, and the outcome as a whole will always be among some of the best on the market every time.
Tips to help you rank on Google locally
Create a Google my Business page
Google my Business is a free service that Google offers to businesses and it allows them to basically create a local page for their business. Whenever someone searchers for a local business in their industry or the company name, Google will show this page with relevant information. What makes Google my Business great is that you can add your company location, phone number, complete address and even the phone number, website link, directions to your business and images from within your company.
All of this helps a lot, and it just goes to show the quality and value that you can expect. The best part about all of this is that you show you have a professional presence, while also informing customers about opening hours, when you have the most foot traffic and other relevant information. All of this is stuff people want to know before they visit your business, so creating this type of page can be well worth it.
Enlist yourself in local directories
There are many websites which connect you to local services from various industries. They are also known as directories, and they can provide you with a precious backlink. This is important for search engine ranking. Whether you have a simple website for your business or you just want to use ecommerce SEO services, it always makes a lot of sense to use this type of directories to receive that extra boost. It helps quite a bit, and it also helps you get more exposure. Many affordable SEO services will help you enlist in local directories, and this is one of those things you want to do as quickly as possible.
Maintain a consistent NAP
Making sure that your name, address and phone number are consistent all the time is very important. This will help avoid any misguidance, and it will maintain the process as simple as possible. It helps a lot from an SEO standpoint, even if you don’t really think that much about it. Every search engine optimization Australia professional will show you that yes, you always need to keep your NAP consistent, as that will help bring in extraordinary success.
Get as many online reviews as possible
It’s a good idea to invite people to leave a review online for your local business. Reviews are great for SEO, plus they will attract new buyers and inspire trust in local customers. Would you buy something from a company with no reviews when compared to one with hundreds of reviews? Most likely not. So as you can see, reviews matter for your local customers. And since they are great for SEO, it’s clear you need to focus on value, quality and professionalism.
Receive local coverage
Another way you can boost your SEO is via getting local coverage. Sponsoring a local event offers an amazing, creative way for you to reach new customers, and you will also be covered in online media with links to your business. Obviously this is great for SEO, and it just helps bring in a much better way to go up the ranks naturally. It’s definitely a worthwhile approach.
Start using a schema markup
The schema.org markup is designed to provide search engines with more information about your business. You do need local search engine optimization services with this, since it can be hard for a non-developer to do something like this on his own. However, it’s a great way to jump over your competitors, because this is a sign of professionalism and it also feeds Google with the right amount of information.
Add a virtual tour
Another search engine optimization Australia idea great for local SEO is to include a virtual tour. These are rather easy to set up in today’s day and age, and you can even include the tour on your Google my Business page. It comes in handy, and you get to have some creative, new opportunities coming that make the process shine more than you imagine.
Always link to internal pages
Internal linking is important and every online SEO company does this for local SEO. The reason is simple, it’s efficient, it allows you to describe your products and services while still being able to access them through internal links anywhere on the website.
Write new content often and stay consistent
Blogging and updating content is always helpful for local SEO. You need to study your audience and see what questions they might have. The main focus is to understand what customers are asking for online and provide them with the much-needed answers. Google will grab your content and provide your customers with exposure to it, which in the end provides great ranking opportunities. If you start writing a blog, stay consistent, as Google likes that and it will help you protect or even increase your ranking.
Provide customers with the best possible experience
How can this improve your on page SEO or just search engine ranking in general? If you provide great customer service, then you will generate a lot of positive buzz about your business in the online world. What that means is you will have many reviews, social media links and all kinds of positive content that will help boost your ranking naturally. Working with a website optimization company can help as well, but you always need to stay committed and focused on success to achieve the best results and experience.
Write about local events
It’s a good idea to cover local events on your company’s website. This will make your website a great resource for local content, and it will make it rank higher too. On top of that, you will stay in touch with the community, and they will eventually be the ones feeding you all the latest news and content that you may want to follow right now.
Improve your website loading speed
We live in the age of speed, where people want instant access to the stuff they want. As a result, you want to make sure that your website is loading very fast and it works exactly as expected. You also need to have your site optimized for mobile customers. That’s true for local SEO too. You want to ensure everyone has a great browsing experience, and the results themselves can be quite impressive every time.
Create landing pages for every location
If you have multiple locations for your business, it’s a very good idea to establish a landing page for every location. While there, you want to add local keywords for every location on its page. That will help you rank for any individual location. As a result, it will bring you more ranking opportunities and the return on investment can be nothing short of impressive.
Write some case studies
Case studies are widely sought after by people interested in your business or industry. And yes, they can help you rank higher. The best thing you can do is to involve local clients in your case studies if you can. This will be even better for your local audience, since they can learn a lot more about the industry and local players involved with your business processes.
Perform local keyword research
Identifying what keywords are great for your local area is extremely important. Sure, general keywords are great to use, but the truth is that localization is what sets your business apart. That’s why you always want to find great keywords for your specific city or region. Ideally you want to find regional long tail keywords. Those can be a goldmine for your business, since you can rank high and bring in front extraordinary success in the long run.
Remember to optimize for voice search
In the past few years, new technologies like Voice Search have managed to acquire a lot of traction. What you want to do is to perform keyword research for voice search and see how these keywords differ from regular ones. On top of that, you want your entire website to be voice-search ready if possible. Find the best local search engine optimization services and use them as quickly as possible to make your business grow, reach new customers and expand in the long term.
Include accessibility features
Complying with the Americans with Disabilities Act can be great for SEO too. You do want to make the website accessible even for people with disabilities. Some of the actions you can take would be adding text captions and transcripts to your videos, naming links and buttons properly, not making the website appearance extremely reliant on certain colors and so on.
Create video content for your company
Videos can go viral pretty fast, and you have the chance to boost your website’s ranking this way too. What you need to consider here is to commit to the idea, focus on finding ways to rank higher and higher, and the return on investment can be quite amazing in the end. Thankfully, you can study your competitors for ideas, and there are also blogs that you can use as inspiration too.
Local SEO is one of the best ways to boost your presence online and connect with customers in your local area. Not only will this increase your search engine ranking, but local customers will gain more exposure to your business. Eventually, this has the potential to bring you lots of new clients, and the return on investment can be nothing short of staggering. We recommend you to use these tips and tricks for better local SEO results. If you don’t have the SEO knowledge and expertise, you can hire a local SEO company like Web NT! We are always here to help and we provide our customers access to the best and most affordable SEO solutions on the market. Contact us today for more information, and we will be more than happy to start working on your project!