Rank on Google Locally: What Is Local SEO?

Local SEO Web NT Article 3

Ranking your business website high on Google is very important if you want to reach a lot of customers. With the right SEO optimization and proper Local SEO services you will be able to achieve your goals and reach a lot of people. That being said, a lot of people only focus on global optimization. The truth is that you do need local SEO too, in order to rank locally and reach customers in your area. This leads to a stellar return on investment, and the value itself can be second to none if you tackle everything correctly.

What is Local SEO?

Local search engine optimization is a practice we use in order to boost the visibility of brick and mortar or online businesses in the local area. If you have a physical location in a certain city, you want to connect with as many people as possible. Doing that is extremely important when it comes to search engine ranking. That being said, you need to stick to the Google search engine optimization rules and ensure that you rank naturally to reach the success you expect.

The reason why Local SEO is very important is because it helps you target your local area and thus reach even more people. On top of that, results are always staggering, and you will appreciate the great attention to detail and incredible value. To make things even better, with local search engine optimization services you get to mention all the area you are working in. That helps immensely, and it brings in front quite an amazing experience and wonderful set of opportunities.

Why do you need Local SEO?

Working with a local SEO company can help a lot, since you can access a vast range of incredible benefits. For starters, Local SEO helps you boost your web traffic. The more people visit your website, the more traffic you can get. That will make a huge difference, and it’s exactly the thing you need to take into consideration here.

Moreover, you get to have a way to surpass your competitors and show that you are delivering the better value for money. You can also build links with nearby businesses, which is a tactic that every website optimization company uses. This will also boost your search engine optimization naturally.

SEO optimization can also bring you repeat customers too. But the best part is that it helps create a great community and ensure that you boost the local economy. That’s always great, and it makes it easier for your business to expand along the way too, which is always exciting to have.

The higher you rank, the more trust people have in you. That’s because people trust Google and if they are ranking you higher, that means you have shown your reputation and it’s going to be well worth it to optimize everything. In addition, the small business SEO services that help you rank locally can also help you get more local reviews. Customers look at reviews before buying, so this is a great way to entice customers and show that they are getting a lot of value with your offer.

Lastly, Local SEO has the potential to help you lower advertising costs. You don’t have to invest as much money into promotion, which leads to a much better return on investment and stellar results. It helps immensely, and the outcome as a whole will always be among some of the best on the market every time.

Tips to help you rank on Google locally

Create a Google my Business page

Google my Business is a free service that Google offers to businesses and it allows them to basically create a local page for their business. Whenever someone searchers for a local business in their industry or the company name, Google will show this page with relevant information. What makes Google my Business great is that you can add your company location, phone number, complete address and even the phone number, website link, directions to your business and images from within your company.

All of this helps a lot, and it just goes to show the quality and value that you can expect. The best part about all of this is that you show you have a professional presence, while also informing customers about opening hours, when you have the most foot traffic and other relevant information. All of this is stuff people want to know before they visit your business, so creating this type of page can be well worth it.

Enlist yourself in local directories

There are many websites which connect you to local services from various industries. They are also known as directories, and they can provide you with a precious backlink. This is important for search engine ranking. Whether you have a simple website for your business or you just want to use ecommerce SEO services, it always makes a lot of sense to use this type of directories to receive that extra boost. It helps quite a bit, and it also helps you get more exposure. Many affordable SEO services will help you enlist in local directories, and this is one of those things you want to do as quickly as possible.

Maintain a consistent NAP

Making sure that your name, address and phone number are consistent all the time is very important. This will help avoid any misguidance, and it will maintain the process as simple as possible. It helps a lot from an SEO standpoint, even if you don’t really think that much about it. Every search engine optimization Australia professional will show you that yes, you always need to keep your NAP consistent, as that will help bring in extraordinary success.

Get as many online reviews as possible

It’s a good idea to invite people to leave a review online for your local business. Reviews are great for SEO, plus they will attract new buyers and inspire trust in local customers. Would you buy something from a company with no reviews when compared to one with hundreds of reviews? Most likely not. So as you can see, reviews matter for your local customers. And since they are great for SEO, it’s clear you need to focus on value, quality and professionalism.

Receive local coverage

Another way you can boost your SEO is via getting local coverage. Sponsoring a local event offers an amazing, creative way for you to reach new customers, and you will also be covered in online media with links to your business. Obviously this is great for SEO, and it just helps bring in a much better way to go up the ranks naturally. It’s definitely a worthwhile approach.

Start using a schema markup

The schema.org markup is designed to provide search engines with more information about your business. You do need local search engine optimization services with this, since it can be hard for a non-developer to do something like this on his own. However, it’s a great way to jump over your competitors, because this is a sign of professionalism and it also feeds Google with the right amount of information.

Add a virtual tour

Another search engine optimization Australia idea great for local SEO is to include a virtual tour. These are rather easy to set up in today’s day and age, and you can even include the tour on your Google my Business page. It comes in handy, and you get to have some creative, new opportunities coming that make the process shine more than you imagine.

Always link to internal pages

Internal linking is important and every online SEO company does this for local SEO. The reason is simple, it’s efficient, it allows you to describe your products and services while still being able to access them through internal links anywhere on the website.

Write new content often and stay consistent

Blogging and updating content is always helpful for local SEO. You need to study your audience and see what questions they might have. The main focus is to understand what customers are asking for online and provide them with the much-needed answers. Google will grab your content and provide your customers with exposure to it, which in the end provides great ranking opportunities. If you start writing a blog, stay consistent, as Google likes that and it will help you protect or even increase your ranking.

Provide customers with the best possible experience

How can this improve your on page SEO or just search engine ranking in general? If you provide great customer service, then you will generate a lot of positive buzz about your business in the online world. What that means is you will have many reviews, social media links and all kinds of positive content that will help boost your ranking naturally. Working with a website optimization company can help as well, but you always need to stay committed and focused on success to achieve the best results and experience.

Write about local events

It’s a good idea to cover local events on your company’s website. This will make your website a great resource for local content, and it will make it rank higher too. On top of that, you will stay in touch with the community, and they will eventually be the ones feeding you all the latest news and content that you may want to follow right now.

Improve your website loading speed

We live in the age of speed, where people want instant access to the stuff they want. As a result, you want to make sure that your website is loading very fast and it works exactly as expected. You also need to have your site optimized for mobile customers. That’s true for local SEO too. You want to ensure everyone has a great browsing experience, and the results themselves can be quite impressive every time.

Create landing pages for every location

If you have multiple locations for your business, it’s a very good idea to establish a landing page for every location. While there, you want to add local keywords for every location on its page. That will help you rank for any individual location. As a result, it will bring you more ranking opportunities and the return on investment can be nothing short of impressive.

Write some case studies

Case studies are widely sought after by people interested in your business or industry. And yes, they can help you rank higher. The best thing you can do is to involve local clients in your case studies if you can. This will be even better for your local audience, since they can learn a lot more about the industry and local players involved with your business processes.

Perform local keyword research

Identifying what keywords are great for your local area is extremely important. Sure, general keywords are great to use, but the truth is that localization is what sets your business apart. That’s why you always want to find great keywords for your specific city or region. Ideally you want to find regional long tail keywords. Those can be a goldmine for your business, since you can rank high and bring in front extraordinary success in the long run.

Remember to optimize for voice search

In the past few years, new technologies like Voice Search have managed to acquire a lot of traction. What you want to do is to perform keyword research for voice search and see how these keywords differ from regular ones. On top of that, you want your entire website to be voice-search ready if possible. Find the best local search engine optimization services and use them as quickly as possible to make your business grow, reach new customers and expand in the long term.

Include accessibility features

Complying with the Americans with Disabilities Act can be great for SEO too. You do want to make the website accessible even for people with disabilities. Some of the actions you can take would be adding text captions and transcripts to your videos, naming links and buttons properly, not making the website appearance extremely reliant on certain colors and so on.

Create video content for your company

Videos can go viral pretty fast, and you have the chance to boost your website’s ranking this way too. What you need to consider here is to commit to the idea, focus on finding ways to rank higher and higher, and the return on investment can be quite amazing in the end. Thankfully, you can study your competitors for ideas, and there are also blogs that you can use as inspiration too.


Local SEO is one of the best ways to boost your presence online and connect with customers in your local area. Not only will this increase your search engine ranking, but local customers will gain more exposure to your business. Eventually, this has the potential to bring you lots of new clients, and the return on investment can be nothing short of staggering. We recommend you to use these tips and tricks for better local SEO results. If you don’t have the SEO knowledge and expertise, you can hire a local SEO company like Web NT! We are always here to help and we provide our customers access to the best and most affordable SEO solutions on the market. Contact us today for more information, and we will be more than happy to start working on your project!

The Beginner’s Guide to Website Maintenance

Website Maintenance


Website maintenance – also sometimes referred to as Website Care – focuses on the additional step you take after creating your desired website. It’s centered on how far you’ll go to keep it well developed and maintained. Just like how you notice apps bring new update for their users that’s their own way of maintaining the app. So you’d want to ensure that you have a website maintenance plan which will keep your website update with the latest information. If you own a company website and you are looking to make major changes on it then chose changes should be reflected on the website pages. Keep your audience informed about all they need to be aware of.

Something you should be aware of is the support of your website during your website maintenance plan. In case you are not familiar with it, the support of any website simply talks about the regular updates or content change of a website, the easy search of information, sending out information in regards of the company and simply putting up articles and reviews that are essential to the website.

One thing you should know is that a vast majority of websites lose their spark after some months of being launched and that’s as a result of lack of website maintenance. And this has been estimated to a number of 80% of websites suffer this horrible fate. Now this doesn’t occur because of lack of content or adequate design but rather the negligence on the support of a website. Yes! You finally completed creating that website you’ve dreamed, but it doesn’t stop there. You need to carefully about the next phase of the website because when you fail to do that then you’ve equally wasted the money and time you put into making the website and if that’s not bad enough your website will fall off from search engines and that equally means no more traffic to your website. One thing you want to avoid is be the sole architecture of your website failure. Put in that website maintenance cost and get the appropriate website maintenance plan that will be suitable for you website maintenance.

Now what this aims at is to help in keeping your website up to date as it will be about coming up with new texts and editing any existing texts, advertising and also the translation of texts. There’s a lot that goes into website maintenance, and that’s because it has it’s own benefits. Whatever updated information you place on your website should be interesting enough for your audience which therefore gives you the opportunity to appear more often in search engines and then provide you with more traffic for your website therefore gaining more interested audience.

However for a website to be well known after it undergoes any form of website maintenance packages there are certain things that needs to be attended to. This enables your website to be on par with other leading websites because obviously that’s what you are aiming for. Understand that whatever you do helps your website so it doesn’t matter the website maintenance fee you’ll have to pay but you should look at the benefit that it gives to your website after its done.

To get the return benefits of owning a website then you have to be committed into making it more better and welcoming to visitors. Your website need to have an updated design and also being easy to access. Whenever you have a visitor who happens to come across your website, they won’t be coming back if the first time of them being on your website was hell for them. Take these things into consideration and make sure you find out the necessary website maintenance packages that you can get for your website.


Website maintenance is simply the act of checking your website for issues and look out for any mistakes as well as keeping the website updated with information so as it remains relevant. This practice is advised to be done regularly if you want to keep your website up on search engines. There should be consistency while doing it so as to make your website stand out and encourage in its growth and continuous flow of traffic.

For big companies they often look out to keep their website maintained so as to lure in more visitors as they can which then end up being potential customers for the companies. One thing you should take note of is that website maintenance can easily pass as one of those things that don’t usually overlook without thinking too much however to make a comparison to this will be your health. If you go too long without checking up on your health, you will eventually be presented with health issues. And that same logic applies to your website; if you neglect to conduct website maintenance then your website pays for it later on. Ensure to monitor your website regularly because it is essential for the growth of your company.

If there’s something you should be aware of is that website maintenance is seen to be more of an endless process and the reason being that if for any reason you stop updating your website, stop to put up latest news or come up with fresh articles you stand a risk of losing visitors and in return you suffer as well in the search engine option because they will putting out your website to potential visitors. By now you might be thinking that website maintenance will be too high and it’s something you can’t afford since you are just starting out your website, however the reverse is the case. The website maintenance cost and its rates are quite flexible and it does not require any form of huge expenses and if you are just coming up with your business then there’s definitely a website maintenance cost that even you can afford.


When it comes to website maintenance, there are various things that needs to be done to keep your website active. And the the things you need to be focused on should be security updates and patches because without these your website run the risk of being a danger to potential visitors. Now that you’ve been able to know about this, let’s go over some website maintenance tasks that you need to put in check. We’ll go about with various sections so you’ll have a better understanding of each and every one of them.


  • Get rid of spam comments from any page or posts
  • Ensure that your pages are processed without errors
  • Also check that your forms are operating effectively
  • Set up a backup and ensure that the previous version of your website is safely stored
  • Make sure there are no broken links on your pages
  • Set updates to your websites plugins and software
  • Look out for any 404 error and get it fixed


  • Ensure to make an analysis of the website statistics from the past month
  • Access the speed in which your website load and make sure nothing is slowing it down
  • Go through your blog and is there are articles that needs to be updated
  • Look into your security scans and see to it that everything is in order


  • Make sure you renew your website domain name
  • Look out for content accuracy, grammar and typos on every page
  • Ensure that your contents are of relevance
  • Keep the reference of the current year updated
  • As always go through your top articles and see if they needed to be updated with new information
  • Seek out for new website design


It feels like this is the big moment. All we’ve talked about so far has brought us to this final moment. Yes you’ve been reading about website maintenance but I know it’s been circling in your head “why is website maintenance important” well you might have been able to come up with some reasons of your own but now let’s look into some of the reasons why website maintenance is considered as something you need to get done.

When you own a business, you would always want to look after that business. You want what is good for that business and if you have a website associated with your business then it falls under your apex duties to keep that website up and running with everything that it needs.


By now you are already aware that your website runs on a software that helps to keep and manage the contents on your website. Just like any other software, the software for websites also gets its own updates that help to strength security, website stability and provide it with more features. What this implies is that the website software needs to be updated regularly and by updating it regularly your website will be up to date with the latest security which helps to reduce the risk of you getting hacked. One thing you need to do is create a backup when updating your website so you are on the safe side since it’s going to be your first time updating your website software, it’s also advised you continue with this practice in the future.


You don’t want to be in situation whereby your website becomes slow and difficult to access because this won’t speak well about the effectiveness of your brand to your customers or potential customers. If a company can’t take care of their website then that company will find it difficult keeping it’s customers. Your company’s reputation will be in the mud and to make matters worst you start losing customers. Whenever your website goes down you stand the risk of losing a lot from the period that it’s unable to gain access to the website.

Now if your truly want to save your brand then your only option is to consider opting for website maintenance services. You can find website maintenance plans that will provide you with everything your website needs. Without even saying it you can already tell this reason hold a solid position as being one of the most important reasons for website maintenance.


Something you should know is that some modern websites are often based on opens CMS like WordPress. Now regardless of all the benefits that comes with it, there’s also a con attached to it. Since WordPress updates and security patches are released weekly there are cases of hackers trying to take advantage of that and hack websites that still run on a previous software.

Now this is something you should be worried about and taken seriously, so therefore you want to put the necessary measures in place and seek out a website maintenance service. When you get a professional website maintenance service, you have nothing to worry about anymore because your website will now be kept up to date and fully security. By doing this you’ll have more time to focus on other matters rather than worrying about your website continuously. Let’s say for instance you lack the proper website security setup and website maintenance service, your website might get hacked which will then lead to you paying more to get it all sorted out.


If you remember earlier on we brought up your website appearing on search engines and falling from it as well. Let’s explore more about how all of that works now. One thing you need to be aware of is to know the website rankings on Google that focus on your main keywords rather than throwing in a bunch of keywords that are not needed. The sad reality is that most website owners are not aware of the right keywords they should be using. Right now you need to think ahead of your competitors and be aware of your Google rankings and do what’s necessary to improve your SEO.

When you get the right website maintenance plan, you’ll be offered a SEO ranking checker and that will put you ahead of your competitors and you’ll be well educated on the position of your keywords. Having the right keywords can make your appear on search engines more often because you’ve been able to find the keywords that people search for and whatever article is on your website is centered on the right keywords.

Need help with maintaining your website?

If so, why not book a FREE 30 minute strategy consultation to discuss your project? Click here to make your free booking.

Here are the key steps in Web Development – know this before you start your Website Design

Web NT - Website Design – Website Marketing – Website Care

Web design and development can be considered a successful project done only if your client’s thoughts, ideas, goals, and your web design ideas align properly to bring the purpose of the website into actualization and maintain relevance for a long period of years. Any website irrespective of the niche must be able to boost visibility (SEO) and compel visitors to take action (lead conversion).  

Have it in mind that the growth of your website traffic depends largely on the kind of SEO web design built by the web design company you’ll employ who will create the perfect friendly interaction on your website that can convert leads to customers. Achieving this project is a two-way effort put in by you and your web designer.  Outlining this task including the modalities involved must be the first thing to be trashed out as a web designer with your client. This will enable you to have a framework or mental picture of what is involved and help you stay focused, tracking every step in the web development accurately.

Are you in search of a web design agency to do simple web design or a more professional web design for your website?  or a web development firm that can create an eCommerce web design or custom web design with specifics? Then consider the checklists of the top web design companies here.

Creating a web design that can still maintain relevance in the next 10 to 15 years must be well planned with a foresight accurately predicted. However, in creating a great web design, there could be wrong steps you’d take that can land you in a frustrating situation. Of course, every web designer tries to avoid complications that may require them to start all over. Most designers run into this situation due to an oversight in checking lapses, good thorough communication, strategic planning.

Avoiding this frustration that comes with designing a web is possible, and best if you’d carefully follow and apply these keys. These keys are classified into four phases, well detailed and experiential. Leveraging on them will help you gather your thoughts and the scope of the entire project and put them into perspective with the budget inclusive. You’ll work smarter with the most effective strategy. Designing and building a website usually starts with a goal which expands the more you go deeper into the design.

PHASE 1: Scope planning

It will amaze you to know that the longest, seemingly tedious, and probably the most important phase in web designing is the scope planning phase. As the best web design company, we’ve helped a lot of clients build their brand websites and launched them successfully by simply following these keys. In this phase, we’ll like you to consider the following keys in achieving the scope planning in web design. Also, note that web app, pop notifications as well as emails are inclusive in the design scope.

Key 1- Get all requirements: Between planning and designing a web, you must understand the client’s taste, goals, audience target, and purpose of the website defined. You should ask, what type of website are you to design? what goals does it seek to achieve? What problem does it seek to solve for the targeted audience? Considering that there are other similar sites, how can you create a friendly interaction or common ground between users(visitors) and the website to help it achieve its unique purpose? How do you project the objectives of the websites to the target audience within a short time? How stable, reliable, credible, and durable the website will serve.

There is no website without a purpose, it must be well defined to help you narrow down your priorities in designing the web. For instance, a business web design is built for business purposes, whether small or big. It is designed that way to serve that purpose. Perhaps it is a small business web design your client wants. Remember, you’re the web designer and your client may have little or no idea on how best to create a web design. It’s your job to put them through with your skills all that is required to build a great website as a professional web designer.

The goal of the business website is to draw more traffic to the site and compel prospects to take action. Therefore, such web design projects should be handled by a strong SEO web design company.

Not all websites are designed for every user. There must be a specific target audience that the client will have in mind to reach. Knowing this makes your work much easier in planning for the web design.

Key 2- Discuss the budget with the client: It will be best you define terms with your client. Be sure to break down the stages and cost for each stage as you relate with the clients about the web design project. For a client looking for an affordable web design, you must clearly state your terms concerning what you can offer with the budget presented. The budget determines your priority and how realistic your website becomes.

Key 3- Craft a plan: Planning brings the whole idea together. Now you have assembled every necessary detail for the web design. This information will serve as a reference during the development process including the plans the clients have for the website should be kept in view.

Depending on the kind of website you’re designing, you must consider those features that pertain to it, set them aside for building. Some features like the blog, about us, contact form, a website search, mode of payments, sign-up, multilingual, social integration, newsletter, support or customer care, etc. must be organized before you start a web design. All these features depend on the functionality of the website. Effective communication and approval with your clients must be kept consistent to reduce the chances of errors or starting afresh.

Good web designs are built by a team. At this point, you should have an idea of those you’ll work with. You’ll need writers, graphic, or logo designers. So, it’s advisable to work with a professional web design company that can give you the right approach on how to develop every department of the website. they will produce a flexible framework of your website and build your site in such a way that it could be easily upgraded and maintained.

The content management system has to be well planned or created by professionals who can put the client’s thoughts or vision into perspective. Your content must be engaging to keep your audience pinned to your site.

Wireframe or sitemap can be very useful at this point to help you know the structure of what the final look will be and also give your client what to expect. Tools like the sketch, slick plan, pencil with a sketch pad, web-flow, Axure, etc. helps you structure your wireframe or sitemap. Your pages and links should be organized in a hierarchical order to help you easily find any information lost.

Content writing should be reader-friendly, clear, convincing, compelling to action, and SEO built on all the website pages for easy search and visibility. Using the right fonts, images, colors, keywords and phrases, meta descriptions, and formats to boost the attractiveness.

Visual contents best attract visitors when they appear catchy, say what they’re seeking in seconds, and have a standard or level of professionalism in the creation. Most people love visuals content more that is why you have to channel much strength and skills while creating these contents. Going after what your audience wants and bringing it closer to them makes them want to try your services. Tools like short video clips, images, element collages, style tiles, memes, graphic designs, etc. draw more traffic to the website.

Having a creative web design team or company handle this aspect of visuals and content writing. Web flow (CMS), Dropbox, Google Docs are preferable tools for content creation. Remember your web development must be built to solve a particular problem for your targeted visitors. Create content for all the website pages in such a way that each compels a user to go to the next page or take the next actions you’ll want them to. Just like the bait mechanism used in fishing.

Obtain an FTP host, control panel log-in information, database configuration, passwords, and user names including other programming languages currently installed, and ensure you validate them by gaining access to servers to building folder structures.

Between planning and designing a web, it is right to check where you’ll be needing external contractors, or perhaps an additional software to achieve the project. Note; this should be included in the budget.

PHASE 2: Design by developing the plans

What’s next after scope planning? Designing and developing your website. This means actualizing those mapped out plans into reality. With the wireframe which serves as the template or website structure, you can now creatively align those written and visual contents, fitting them into the design layers according to the site map.

Key 4- Designing on mock-ups; considering this saves you from running into frustrations like effecting changes on a design that has been coded. It helps in an easy modification in the case where reviews are made on any phase of your design adjusting or improving certain things. You could easily get your designs organized on the layouts with a mock-up design creating colorful and catchy page layouts. Review layouts by asking for your client’s feedback. Once your design is approved, changes are all made, you can start to code.

Key 5- Slice and coding; Coding is best done when a design has been reviewed, corrected, and approved by your client. Then once you get your photoshop mockup sliced, you proceed to write the codes HTML and CSS code, the special interactive elements can come later with jQuery. Place on-screen all visuals ensuring that you validate all codes before proceeding to the next.

Also, It should be designed to fit for a mobile device use. This makes your website more accessible to your audience through their smartphones wherever they are. Web design firms are good examples in terms of writing codes for a website.

Key 6 – Developing; Here, you build up the website pages fully, uploading all contents to their rightful pages, formats, and positions. Before doing this, ensure you check for grammatical errors in the written contents and edit for the visuals so you can upload high-quality content on the site. Making sure you validate every activity done under web development.

PHASE 3: Test, Launch and maintain;

Key 7 – Test for excellent customer’s experience; At this point, the website is said to have taken shape and built to the taste of the client’s desires and it’s ready to achieve the purpose. But as an expert who has a web design portfolio, you don’t assume that every process has taken proper effect or functionality. To confirm, you’re expected to test your customers’ experience on the website to be sure all you had in mind were properly put in order. Check manually using other browsers on different devices that have automated site crawlers to find all possible problems. Check all link’s functionalities.  Review all issues observed during the test.

Because web designing is not something you carry out in a rush, you’d have to take your time to pay attention to details. Carefully ensure every aspect is very functional before you upload it to a server and execute the launch process.

Key 8 – Executing the launch process; clicking on the launch button is the most exciting part of web design. Creating a mental idea into reality is fulfilling indeed. However, launching a website should go along with a notification to help announce its arrival.

Key 9 – website maintenance; websites can sustain relevance for a good number of years even decades if it could develop an upgrading system, create a user feedback system, or report and fix all reported issues quickly.

Final documentation and file handover should be done before you part ways with your client. Your clients should have every detail of the website documented including source files, framework, maps of the languages used in the programming stage. At, this points your client settles every check and you sign off handing over the website.

Need help with your web development website design project?

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