Web design and development can be considered a successful project done only if your client’s thoughts, ideas, goals, and your web design ideas align properly to bring the purpose of the website into actualization and maintain relevance for a long period of years. Any website irrespective of the niche must be able to boost visibility (SEO) and compel visitors to take action (lead conversion).
Have it in mind that the growth of your website traffic depends largely on the kind of SEO web design built by the web design company you’ll employ who will create the perfect friendly interaction on your website that can convert leads to customers. Achieving this project is a two-way effort put in by you and your web designer. Outlining this task including the modalities involved must be the first thing to be trashed out as a web designer with your client. This will enable you to have a framework or mental picture of what is involved and help you stay focused, tracking every step in the web development accurately.
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Creating a web design that can still maintain relevance in the next 10 to 15 years must be well planned with a foresight accurately predicted. However, in creating a great web design, there could be wrong steps you’d take that can land you in a frustrating situation. Of course, every web designer tries to avoid complications that may require them to start all over. Most designers run into this situation due to an oversight in checking lapses, good thorough communication, strategic planning.
Avoiding this frustration that comes with designing a web is possible, and best if you’d carefully follow and apply these keys. These keys are classified into four phases, well detailed and experiential. Leveraging on them will help you gather your thoughts and the scope of the entire project and put them into perspective with the budget inclusive. You’ll work smarter with the most effective strategy. Designing and building a website usually starts with a goal which expands the more you go deeper into the design.
PHASE 1: Scope planning
It will amaze you to know that the longest, seemingly tedious, and probably the most important phase in web designing is the scope planning phase. As the best web design company, we’ve helped a lot of clients build their brand websites and launched them successfully by simply following these keys. In this phase, we’ll like you to consider the following keys in achieving the scope planning in web design. Also, note that web app, pop notifications as well as emails are inclusive in the design scope.
Key 1- Get all requirements: Between planning and designing a web, you must understand the client’s taste, goals, audience target, and purpose of the website defined. You should ask, what type of website are you to design? what goals does it seek to achieve? What problem does it seek to solve for the targeted audience? Considering that there are other similar sites, how can you create a friendly interaction or common ground between users(visitors) and the website to help it achieve its unique purpose? How do you project the objectives of the websites to the target audience within a short time? How stable, reliable, credible, and durable the website will serve.
There is no website without a purpose, it must be well defined to help you narrow down your priorities in designing the web. For instance, a business web design is built for business purposes, whether small or big. It is designed that way to serve that purpose. Perhaps it is a small business web design your client wants. Remember, you’re the web designer and your client may have little or no idea on how best to create a web design. It’s your job to put them through with your skills all that is required to build a great website as a professional web designer.
The goal of the business website is to draw more traffic to the site and compel prospects to take action. Therefore, such web design projects should be handled by a strong SEO web design company.
Not all websites are designed for every user. There must be a specific target audience that the client will have in mind to reach. Knowing this makes your work much easier in planning for the web design.
Key 2- Discuss the budget with the client: It will be best you define terms with your client. Be sure to break down the stages and cost for each stage as you relate with the clients about the web design project. For a client looking for an affordable web design, you must clearly state your terms concerning what you can offer with the budget presented. The budget determines your priority and how realistic your website becomes.
Key 3- Craft a plan: Planning brings the whole idea together. Now you have assembled every necessary detail for the web design. This information will serve as a reference during the development process including the plans the clients have for the website should be kept in view.
Depending on the kind of website you’re designing, you must consider those features that pertain to it, set them aside for building. Some features like the blog, about us, contact form, a website search, mode of payments, sign-up, multilingual, social integration, newsletter, support or customer care, etc. must be organized before you start a web design. All these features depend on the functionality of the website. Effective communication and approval with your clients must be kept consistent to reduce the chances of errors or starting afresh.
Good web designs are built by a team. At this point, you should have an idea of those you’ll work with. You’ll need writers, graphic, or logo designers. So, it’s advisable to work with a professional web design company that can give you the right approach on how to develop every department of the website. they will produce a flexible framework of your website and build your site in such a way that it could be easily upgraded and maintained.
The content management system has to be well planned or created by professionals who can put the client’s thoughts or vision into perspective. Your content must be engaging to keep your audience pinned to your site.
Wireframe or sitemap can be very useful at this point to help you know the structure of what the final look will be and also give your client what to expect. Tools like the sketch, slick plan, pencil with a sketch pad, web-flow, Axure, etc. helps you structure your wireframe or sitemap. Your pages and links should be organized in a hierarchical order to help you easily find any information lost.
Content writing should be reader-friendly, clear, convincing, compelling to action, and SEO built on all the website pages for easy search and visibility. Using the right fonts, images, colors, keywords and phrases, meta descriptions, and formats to boost the attractiveness.
Visual contents best attract visitors when they appear catchy, say what they’re seeking in seconds, and have a standard or level of professionalism in the creation. Most people love visuals content more that is why you have to channel much strength and skills while creating these contents. Going after what your audience wants and bringing it closer to them makes them want to try your services. Tools like short video clips, images, element collages, style tiles, memes, graphic designs, etc. draw more traffic to the website.
Having a creative web design team or company handle this aspect of visuals and content writing. Web flow (CMS), Dropbox, Google Docs are preferable tools for content creation. Remember your web development must be built to solve a particular problem for your targeted visitors. Create content for all the website pages in such a way that each compels a user to go to the next page or take the next actions you’ll want them to. Just like the bait mechanism used in fishing.
Obtain an FTP host, control panel log-in information, database configuration, passwords, and user names including other programming languages currently installed, and ensure you validate them by gaining access to servers to building folder structures.
Between planning and designing a web, it is right to check where you’ll be needing external contractors, or perhaps an additional software to achieve the project. Note; this should be included in the budget.
PHASE 2: Design by developing the plans
What’s next after scope planning? Designing and developing your website. This means actualizing those mapped out plans into reality. With the wireframe which serves as the template or website structure, you can now creatively align those written and visual contents, fitting them into the design layers according to the site map.
Key 4- Designing on mock-ups; considering this saves you from running into frustrations like effecting changes on a design that has been coded. It helps in an easy modification in the case where reviews are made on any phase of your design adjusting or improving certain things. You could easily get your designs organized on the layouts with a mock-up design creating colorful and catchy page layouts. Review layouts by asking for your client’s feedback. Once your design is approved, changes are all made, you can start to code.
Key 5- Slice and coding; Coding is best done when a design has been reviewed, corrected, and approved by your client. Then once you get your photoshop mockup sliced, you proceed to write the codes HTML and CSS code, the special interactive elements can come later with jQuery. Place on-screen all visuals ensuring that you validate all codes before proceeding to the next.
Also, It should be designed to fit for a mobile device use. This makes your website more accessible to your audience through their smartphones wherever they are. Web design firms are good examples in terms of writing codes for a website.
Key 6 – Developing; Here, you build up the website pages fully, uploading all contents to their rightful pages, formats, and positions. Before doing this, ensure you check for grammatical errors in the written contents and edit for the visuals so you can upload high-quality content on the site. Making sure you validate every activity done under web development.
PHASE 3: Test, Launch and maintain;
Key 7 – Test for excellent customer’s experience; At this point, the website is said to have taken shape and built to the taste of the client’s desires and it’s ready to achieve the purpose. But as an expert who has a web design portfolio, you don’t assume that every process has taken proper effect or functionality. To confirm, you’re expected to test your customers’ experience on the website to be sure all you had in mind were properly put in order. Check manually using other browsers on different devices that have automated site crawlers to find all possible problems. Check all link’s functionalities. Review all issues observed during the test.
Because web designing is not something you carry out in a rush, you’d have to take your time to pay attention to details. Carefully ensure every aspect is very functional before you upload it to a server and execute the launch process.
Key 8 – Executing the launch process; clicking on the launch button is the most exciting part of web design. Creating a mental idea into reality is fulfilling indeed. However, launching a website should go along with a notification to help announce its arrival.
Key 9 – website maintenance; websites can sustain relevance for a good number of years even decades if it could develop an upgrading system, create a user feedback system, or report and fix all reported issues quickly.
Final documentation and file handover should be done before you part ways with your client. Your clients should have every detail of the website documented including source files, framework, maps of the languages used in the programming stage. At, this points your client settles every check and you sign off handing over the website.
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